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LE MONSIEUR IS MUCH MORE THAN A BRAND, IT IS A PERSONALITY TRAIT, A WAY OF LIVING.
IN A WORLD IN CONSTANT ROTATION, WE DON’T BELIEVE ANYMORE THAT A REAL MONSIEUR IS DEFINED BY HIS AGE BUT BY THE PERSONALITY THAT HE REPRESENTS: CONFIDENT, BOLD AND ABOVE EVERYTHING, GENUINE. AFTER ALL, THE BEST WAY TO BE UNIQUE, IS TO BE REAL.
WE BELIEVE THAT LIFE IS MADE FROM STAGES, RICH IN EMOTIONS AND FULL OF TWISTS AND TURNS BUT THAT EVERYONE MUST FIND A WAY TO LIVE IT HAS A VIBRANT GAME, ENJOYING EVERY SINGLE MOMENT AS A CHALLENGING AND INTERESTING OPPORTUNITY TO BE BETTER THAN BEFORE.
ONLY THOSE WHO KNOW HOW TO KEEP POSITIVE AND WITH AN ARMORED MIND CAN SUCCEED IN A WORLD MADE FOR THE AUDACIOUS.
WE ARE MOVED FROM THE DESIRE TO CREATE MOMENTS, SHOW THE BEST VERSION OF US AND CHANGE THE WORLD IN THE WAY: WE SEE THE PRESENT, THINKING ABOUT THE FUTURE.
ALWAYS AWARE OF INNOVATION, WE HAVE SUSTAINABLE PREMISES THAT ARE LOOKING FOR A PARADIGM SHIFT, A CAUSE THAT SEEKS TO CHANGE THE FUTURE GENERATIONS.

THE DREAMS TAKE US FURTHER AND WE WON’T STOP DREAMING.

inspiration

INSPIRED BY THE PRINCIPLES OF MODERN INDUSTRIAL DESIGN AND CONCRETE MINIMALISM, LE MONSIEUR'S VISUAL IDENTITY REVOLVES AROUND MINIMALISM, MODERNISM AND SOPHISTICATION ACHIEVED THROUGH AN ARTFUL BLEND OF DIVERSE MATERIALS. THE STURDY ESSENCE OF CONCRETE SEAMLESSLY INTERTWINES WITH THE REFINED TOUCH OF FABRICS, CRAFTING A BESPOKE HARMONY THAT DISTINCTLY DEFINES THE BRAND.

Colors

INFUSED WITH AN ELEMENT OF UNPREDICTABILITY AND BOLDNESS, LE MONSIEUR CONSISTENTLY EMBRACES A DEFINING COLOR FOR EACH NEW COLLECITON. FROM THE CAPTIVATING AQUA GREEN OF 2021 TO THE ALLURING PETROL BLUE, GOING THROUGH VIBRANT ORANGE, CHANGING VISIONS WITH A VIVID BURGUNDY TO THE FINAL ROYAL BLUE IN 2024. AS A FOUNDATION THE BRAND SKILLFULLY INCORPORATES NEUTRAL TONES LIKE BLACK, WHITE, ECRU AND LIGHT GRAY INTO ITS PALETTE.

silhouette

TAILORED FOR A DISCERNING YOUNGER AUDIENCE THAT APPRECIATES THE SYNERGY OF TRENDS AND QUALITY, THE BRAND'S IDENTITY IS CENTERED AROUND THE CONCEPT OF 'OVERSIZED' AND ITS UNIQUE SUBTLETIES. A DISTINCT EMPHASIS ON STREETWEAR IS EVIDENT, ALIGNING SEAMLESSLY WITH THE ENDURING URBAN TREND THAT HAS PERMEATED THE FASHION LANDSCAPEFOR THE PAST TWO DECADES.